Area Sales Manager

Role & responsibilities

1)Meeting volume and value objectives of the assigned territory within budget, time and policy parameters through efficient control of the distributor network and staff.

2) Planning, implementing and monitoring all traditional sales activities within the assigned territory as an entrepreneurial manager, particularly providing an annual drive plan for the whole territory in collaboration with the Traditional Trade Manager.

3) To support the Regional Sales manager in Sales Forecasting SKU wise for his/her territory based on sound analysis and support the production team for correct production planning.

4) Guiding the Business Development Executives/Officers to appoint and sustain profitable distributors partners

5) Should have regular contacts and visits to NIVEA distribution centers. To help the commercial team by conducting regular audits from time to time.

6) Close contact with and internal consultancy to the Marketing Team at planning and implementing consumer- and POS-driven activities in traditional channels

7) Responsible for executing visibility norms across the territory as per NIVEA standards. Is also accountable for tracking and maintaining all company merchandising elements in his/her territory

8) Is responsible for product launch planning and its execution in his/her territory. CONFIDENTIAL DOCUMENT

9) Pro-active, regular contact with the Regional Sales Manager/RLUM and with the relevant team-members of NIVEA India, particularly the marketing & supply chain team

10) Regular and timely reporting along pre-defined formats to relevant internal stakeholders

11) Be involved on recruitment of Business Development executives/officers and their timely appraisal including identification and development of potential.

12) Lead from the front to drive and motivate his/her team of Sales Officers, through regular sales contacts and On-The-Job-Trainings training.

13) Pro-active daily contact to the local distribution partner(s) to support their business, and to gradually build on infrastructure parameters to take the NIVEA business forward.

14) New Business development: Constantly seeking new opportunities to increase and extend the scope of NIVEAs business operations in close cooperation with the Traditional Trade Manager

15) Extensive traveling within the region in order to get market insights from the total territory.

16) Documentation and seeking prior approval of all trade expenses for audit purposes

17) Track competition activities monthly. Document and communicate the same to the marketing & sales management team in the monthly review meeting.

Preferred candidate profile

• Education: Post-graduate MBA in Sales and Marketing preferred
• 5+ years of experience in managing general trade in a region
• Excellent MS-Office skills
• Languages: excellent command of spoken and written English

Perks and benefits