1. Research, Implementing, Monitoring, and Report on Organic search 2. Keyword research and mapping 3. Content writing and optimization 4. Link-building outreach campaigns 5. Acquire backlinks 6. Editorial negotiations 7. Maintaining SERPs 8. Work on standard and current SEO practices 9. Auditing existing website 10. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords 11. Work on SEO reporting.