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Social Media Strategist
Space-O Technologies
posted 14d ago
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Key skills for the job
Job Description
Social Media Strategist
Required Qualifications
- Proven expertise in social media analytics, audience insights, and growth strategies.
- Strong knowledge of LinkedIn, Instagram, Twitter, YouTube, TikTok, and emerging platforms.
- Experience in paid advertising, retargeting campaigns, and performance tracking.
- Ability to create compelling storytelling-driven content for different platforms.
- Familiarity with tools like Hootsuite, Sprout Social, Buffer, Canva, Adobe Creative Suite, or HubSpot.
- Excellent communication, writing, and presentation skills.
- Strong understanding of B2B and B2C marketing strategies.
Roles and Responsibilities
- Identify key content pillars and audience engagement strategies for each platform.
- Stay ahead of emerging trends, platform updates, and competitive strategies to keep content fresh and engaging.
- Collaborate with content creators, designers, and video editors to produce high-quality posts, reels, and videos.
- Plan and maintain a monthly social media content calendar for timely and consistent posting.
- Optimize content for platform algorithms (LinkedIn, Instagram, Facebook, Twitter, YouTube, TikTok, etc.).
- Develop strategies to increase brand followers and engagement organically.
- Actively engage with the audience through comments, messages, and interactive content.
- Identify and collaborate with influencers and brand advocates for campaign partnerships.
- Manage and optimize paid ad campaigns on LinkedIn, Meta, and Google Ads.
- Track, analyze, and report performance metrics (engagement, reach, conversions, ROI).
- Use insights from data analytics tools (Google Analytics, Facebook Insights, SEMrush) to refine strategy.
- Work closely with marketing, content, and design teams to ensure a cohesive brand voice.
- Align social media efforts with SEO, email marketing, and product marketing campaigns.
Employment Type: Full Time, Permanent
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