Creative Manager-UIDAI, New Delhi

Essential Qualification-

• Bachelors Degree in any stream,
• Diploma or Certification in Multi-media designing from a reputed Institute
• Proficiency in graphics editing software such as Adobe Creative cloud comprising Adobe
• Illustrator and Photoshop

Desirable Qualification-

• Knowledge of layouts, graphic fundamentals, typography, print, and the web Familiarity with HTML and CSS preferred Knowledge of Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design/ video editing software

• Masters Degree in Multi-media/Graphic Design or related field

Experience:

• Experience of Minimum 6 years

• Exceptional creative skills

• Excellent communication and organizational skills

• Ability to create unique content

• Comprehensive understanding of marketing practices, programming skills and trends

• Two years or more of experience in a government set up will be considered as an added Roles and Responsibilities

• Manage graphic designer(s), video editor/animation artist and be in charge of design and creative outputs of the organization under the guidance of senior authorities.

• In charge of conceiving, creating, and managing audio and visual elements for various IEC/media activities in sync with organizational requirement.

• Responsible for producing mini-books/booklets

• Good command over designing info-graphs

• Design top-notch graphic content for various media platforms including social media

• Develop fresh concepts based on company goals and current social media trends

• Conceptualization and design of all requisite creative such as IEC materials like flyers, posters, danglers, handouts, brochures, Point of Sales/Service point collaterals, cover designs, booklets, pamphlets, info graphics, greetings, calendars, annual reports, various documents, house journals/ newsletters, sales campaigns, print ads, Out of Home (OOH) advertisement like Bus queue shelters, hoardings, bus panels, mail vans, wrap-around, wall paintings etc. and any other marketing collateral.

• Analyze design briefs and outline requirements

• Present ideas and drafts to the team Coordinate with functional wings (when required) for creative assignments

• Responsible for creating & maintaining image/video library;

• Responsible for indexing of approved creative assets of UIDAI and its record keeping

• Have sound knowledge of PPT

• Ensure that all the graphic elements are consistent in terms of style, colors, and message

• Ensure that all the graphic elements that they create are presented on different devices flawlessly. This includes providing the best possible user experience for the large chunk of audience that consists of mobile users.

• Liaise and work with media agencies, content writers, website manager, and other members of the campaign

• Measure key performance indicators and provide suggestions on what can be improved in the creative approach for the organization

• It is crucial for the candidate to be up to date with current marketing trends so that they can create adequate visual content that generates interest.

• Ensure adherence to branding guidelines