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4 Myblacktree Jobs

Digital Marketing Executive

Myblacktree

2-7 years

Patna, New Delhi

1 vacancy

Myblacktree

posted 2d ago

Key skills for the job

+ 6 more

We are looking for a hard working and result-driven Digital Marketing Executive to join our marketing team. As a Digital Marketing Executive at our company, you will be responsible for setting up, executing, and reporting the digital marketing strategies deployed across paid media channels.
You should have a strong grasp of current marketing tools and machine learning products and also be comfortable with hands-on execution across all Digital Marketing Channels. The DME will work with the marketing team, category team, design team, editorial teams, and vendors to launch campaigns on time and on budget. The objective of this role is to significantly grow the overall sales revenue for BlackTree India through campaign planning and execution.

Key Responsibilities:

Assist in building, planning and implementing the overall digital marketing strategy across paid media channels like Google, Facebook, Affiliates, and Ad Exchanges.
Strategize, execute and optimize campaigns on Google Search, UAC, UACe, Display, YouTube, Shopping.
Discovery ads, Amazon Ads, and other Marketplace Ads.
Strategize and execute campaigns on Facebook, Dynamic Ads, Prospecting and Remarketing Ads with robust data analysis, A/B tests and testing new ad formats.
Creative eye for design and experience working within brand guidelines. Thematising and briefing for content and creatives as per the campaign objective, Sales and other promotional activities.
Evaluating business metrics and performance metrics for end-to-end customer experience across multiple channels and customer touch points. Measure and report across all media channels and assess goals and KPIs
Stay up to date with industry trends and internal data trends
Drive scalability while improving or maintaining ROI
Prepare and manage a digital marketing budget and media plan across paid media
Ability to visualize and report on important data metrics across both business and marketing.
Monitor competition and provide suggestions for improvement

Must-Haves:

Nice To Have:

Good knowledge and hands-on experience with SEM, Google Analytics, Similarweb, Attribution tools like Branch, etc
Understanding of data, attribution models and reporting across platforms.

Key Competencies:

Sense of ownership and accountability with respect to delegated responsibilities.
Data Driven approach to marketing solutions and optimizations.
Critical thinker and problem-solving skills
Team player
Ability to manage and prioritize multiple projects and tasks simultaneously. Strong interpersonal, time management, and problem-solving skills.