The traditional approach doesn t cut it for our Media team. Instead of focusing on creating media plans, they build media systems. They determine the best mix of channels to go to the market, combining cultural insights and algorithms to build strategies and manage media programs. Data is the driver. Delivering creativity is the goal.
Here s what you should know if you want to be a Media Planner at Blink:
On any given day you might
Develop and present reports highlighting relevant insights and learnings, and provide recommendations for future campaigns
Reporting media spends across all digital platforms(Facebook, Instagram & Google) using tools like supermetrics and data studio
Analysing media spends across campaigns and share qualititative insights in descriptive format using tools like data studio and keynote
Doing competitive analysis of the brand and share insights with client for strategic planning of campaigns
The ideal person
Comfortable dealing with numbers on a daily basis
Strong mathematical abilities
Preferably from engineering background
Has good research and analytical skills
You bring
Proficiency in fundamental MS Office software including Powerpoint