As a ManagerMarketing in the FMCG industry, you will be responsible for planning andexecuting marketing campaigns, analyzing market trends, and working closelywith the sales team to achieve business objectives. This role demandscreativity, strategic thinking, and a solid understanding of the FMCG market.
Roles Responsibilities
Responsibilities :
Develop and implement marketing campaigns to promote products.
Conduct market research to understand consumer behaviour and market trends.
Collaborate with the sales team to align marketing strategies with business goals.
Analyze the effectiveness of marketing campaigns and prepare reports.
Manage social media channels and digital marketing initiatives.
Coordinate with external agencies for advertising and promotional activities.
Organize events, exhibitions, and promotional activities to boost brand presence.
Monitor competitor activities and adjust marketing strategies accordingly.
Qualification Experience
Qualification Experience :
Bachelors degree in Marketing, Business Administration,or a related field.
Minimum of 2-3 years of experience in marketing,preferably in the FMCG industry.
Strong analytical skills and experience in marketresearch.
Excellent communication and interpersonal skills.
Ability to work independently and as part of ateam.
Proficiency in digital marketing tools andplatforms.