Paid Media Lead

The ideal candidate will:

- Demonstrate an ability and willingness to learn new skills independently

- Possess the ability to communicate directly with clients, both verbally and in writing

- Have a strong analytical background

- Be detail oriented, highly organized, with a keen eye for consistency

- Be able to work effectively in a collaborative team environment, and independently as required

- Have a strong desire to learn and add value to the team

- Be solutions oriented

- Have worked within platforms including Google Ads, Google Analytics(GA4), Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Twitter Ads

Responsibilities:

- Develop and execute strategic marketing campaigns for clients across multiple media - paid search, display, video, and social platforms

- Manage all aspects of campaign configuration, launch, and ongoing optimization - including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking

- Troubleshoot, problem-solve, and find creative solutions to client-specific needs

- Assist creative team with ad creation through copywriting and strategic direction

- Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing

- Ensure campaigns are meeting clearly defined conversion objectives

- Create and deliver meaningful analytics and reporting to monitor and show progress

- Maintain knowledge of industry best practices and new technologies

- Maintaining the team strength at all times

Requirements:

- 6+ years of experience in Paid Media.

- Proficiency in English both written and spoken.

- Result oriented performance.

- Excellent Communication & Analytical Skills.

- Should have a minimum of 4 years of agency experience.