Salesforce Marketing Cloud Developer

Company Overview

Metawiz Technology Pvt Ltd is an IT company focused on Salesforce CRM Implementation, operating as a subsidiary of Omniflex Consulting in the USA. As a registered Salesforce Partner founded by an ex-Salesforce program architect, the company is expanding in India. Its headquarters are in Bangalore, and it serves US-based clients. The company promises ample learning opportunities and seeks candidates eager to contribute to its growth.

Job Overview :

Role: Salesforce Marketing Cloud Expert

Location: Bangalore (Onsite, Full-time)

Experience: 4-5 Years

Trimmings: US Time Zone

Preferred Immediate Joiners Only

Roles and Responsibilities :

- Design, develop, test, and deploy Salesforce Marketing Cloud and Pardot solutions to meet business requirements.  

- Collaborate with cross-functional teams to gather requirements and deliver high-quality projects on time.  

- Develop automated email campaigns using AMPscript, HTML, CSS, Journey Builder, and Pardot Engagement Studio.  

- Configure and optimize Pardot for lead scoring, nurturing, segmentation, and automation workflows.  

- Implement Marketing Cloud Growth strategies, leveraging features like Audience Builder, Einstein AI, and Personalization Builder to drive customer engagement and retention.  

- Analyze campaign performance using Analytics Builder and Pardot Reports to optimize marketing strategies and ROI.  

- Troubleshoot issues related to data integration, workflow setup, email deliverability, and report generation in Salesforce CRM, Marketing Cloud, and Pardot.  

- Provide technical guidance to junior team members on best practices for implementing Salesforce Marketing Cloud Growth and Pardot features.  

Job Requirements  

- Strong understanding of Salesforce CRM platform, including Sales Cloud, Service Cloud, Community Cloud, Marketing Cloud Growth, and Pardot.  

- Hands-on experience in developing automated email campaigns using AMPscript, HTML/CSS, Journey Builder, and Pardot automation tools.  

- Experience working with SQL queries for data retrieval from various sources (e.g., databases).  

- Familiarity with Marketing Cloud Growth features such as Audience Segmentation, Einstein AI, and Predictive Analytics.  

- Proficiency in Pardot connectors, lead management, email marketing best practices, and engagement tracking.  

- Excellent communication skills for effective collaboration with stakeholders across different departments.

1. Campaign Strategy & Execution: Design and implement data-driven marketing campaigns using Journey Builder, Audience Builder, and Email Studio.

2. Audience Segmentation: Create targeted customer segments using real-time data, predictive analytics (Einstein AI), and behavior tracking.

3. Automation & Personalization: Develop automated customer journeys with personalized content across email, SMS, and push notifications.

4. Data Analysis & Optimization: Monitor campaign performance using Analytics Builder, optimizing strategies based on insights and ROI.

5. Cross-Channel Marketing: Integrate Marketing Cloud with Salesforce CRM, social media platforms, and ad channels for seamless omnichannel experiences.

📩 Interested candidates are invited to share their updated CV with us at giridhar@metawiz.in along with the following details:

Current Location

Notice Period

Current CTC

Expected CTC

Overall Experience