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Website Experience Optimization Manager
Metadrob
posted 3mon ago
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Flexible timing
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Job Description
- Website Management: Oversee the day-to-day operations and maintenance of the company s website, ensuring high performance, functionality, and a superior user experience.
- User Experience Optimization: Analyze user behavior and feedback to identify areas for improvement. Implement UX/UI best practices to enhance user engagement, satisfaction, and overall experience.
- Content Strategy: Develop and execute a content strategy that aligns with the company s goals and objectives, ensuring the content is relevant, engaging, and optimized for SEO.
- A/B Testing: Design, implement, and analyze A/B tests to evaluate the effectiveness of various website elements and make data-driven decisions to improve conversion rates.
- Performance Analytics: Use web analytics tools to monitor website performance, track key metrics, and generate actionable insights for continuous improvement.
- Project Management: Lead and manage website-related projects, coordinating with designers, developers, marketers, and other stakeholders to ensure timely and successful project delivery.
- SEO and SEM: Work closely with the marketing team to implement SEO and SEM strategies that increase organic traffic and improve search engine rankings.
- Accessibility Compliance: Ensure the website meets accessibility standards and offers an inclusive experience for all users.
- Trend Analysis: Stay informed about the latest industry trends, technologies, and best practices to keep the website competitive and innovative.
- Vendor Management: Manage relationships with external vendors and service providers to ensure high-quality deliverables and support.
- Experience: Minimum of 4 years of experience in website management, UX/UI design, or a related role.
- Education: Bachelor s degree in Web Design, Digital Marketing, Computer Science, or a related field.
- Skills:
- Strong understanding of UX/UI principles and best practices.
- Proficiency in web analytics tools (e.g., Google Analytics).
- Experience with A/B testing and conversion rate optimization.
- Knowledge of SEO and SEM strategies.
- Excellent project management and organizational skills.
- Strong verbal and written communication skills.
- Ability to work collaboratively with cross-functional teams.
- Familiarity with web design and development tools (e.g., Adobe Creative Suite, HTML, CSS, JavaScript)
Employment Type: Full Time, Permanent
Functional Areas: Marketing
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