Mentoria - SEO Manager (5-6 yrs)

Job Description

- We are seeking a highly motivated and experienced SEO Manager to join our growing team.

- As an SEO Manager, you will be responsible for developing and executing comprehensive SEO strategies to enhance the company's online visibility, drive organic traffic, and improve search engine rankings.

- The ideal candidate should have a deep understanding of SEO best practices, analytics, and search engine algorithms to optimize web content, enhance user experience, and increase business conversions.

Key Responsibilities:

SEO Strategy Development:

- Develop and execute effective SEO strategies that align with the company's business goals and drive high-quality organic traffic.

- Conduct in-depth SEO audits to identify opportunities for improvement and ensure compliance with SEO best practices.

- Create detailed SEO plans that incorporate on-page and off-page optimization, technical SEO, content strategy, and link-building efforts.

Keyword Research & Analysis:

- Conduct thorough keyword research to identify high-potential keywords, and trends, and optimize website content for relevant search queries.

- Monitor keyword performance, adapt strategies based on performance data, and adjust campaigns to improve rankings for targeted keywords.

- Analyze competitor websites and SEO strategies to discover areas of opportunity and stay ahead in the market.

On-Page SEO Optimization:

- Optimize website content, including meta tags, title tags, headers, images, and internal linking, to improve on-page SEO.

- Oversee the creation of SEO-friendly content and collaborate with content teams to ensure keyword integration aligns with SEO goals.

- Enhance the user experience (UX) of the website, ensuring fast load times, mobile responsiveness, and easy navigation.

Off-Page SEO & Link Building:

- Develop and implement effective link-building strategies to improve domain authority and search engine rankings.

- Monitor backlink profiles and work to maintain high-quality backlinks while removing harmful or toxic links.

Technical SEO Management:

- Identify and address technical SEO issues such as website crawlability, site architecture, sitemaps, and robots.txt.

- Work closely with the development team to ensure technical SEO best practices are implemented, including schema markup, site speed optimization, and mobile optimization.

- Ensure the website is properly structured for search engines to crawl and index efficiently.

Performance Tracking & Reporting:

- Monitor and analyze SEO performance through tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs.

- Provide detailed monthly, quarterly, and annual SEO performance reports, highlighting key metrics such as organic traffic, conversion rates, rankings, and backlink health.

- Use data to make informed decisions and continuously optimize SEO strategies for better results.