Product Management Trainee_ Marketing

Objective: Takes overall responsibility for managing all Pharma brands within a basket. Assists in developing and executing the Pharma marketing & branding strategy to improve market. Monitors activities such as media, brand value proposition offered, brand activation, pricing, packaging, and promotion and New Product Initiative.

Role & responsibilities :

1. Brand Management

• A) Sample & Input Planning
• B) Developing perceptive design of promotional inputs (VA, LBL, Product Literature etc.)
• C) Meeting deadlines & planning related to timely dispatch of promo input & physician samples.
• D) Launch Brand Plan Preparation
• E) Market Share Presentation
• F) Communication with Agency regarding design brief on VA/LBL
• G) Promotional Strategy Formation & Monitoring (MPPL & RSE)
• H) Telephonic Follow up on Strategies - Report (RSE & MPPL)
• I) Rack Display Execution & Follow up (RSE)

2. Support to Sales Team

• A) Coordination related to Promotional Strategy implementation with sales team
• B) Depot wise stock monitoring of products & spot gift (MPPL & RSE)
• C) Persuasion with RRWS
• D) Conducting Cycle Meetings (RSE & MPPL)
• E) Updating the status of achievement vs. target along with Incentive Schemes to individual F/F.(MPPL & RSE)
• F) Field Visit Report
• G) Arranging & monitoring gift scheme for retailers (MPPL & RSE)

3. Market Research

• A) Market Survey
• B) Competitor's information
• C) Analysis of Rx Survey report periodically circulated by external agencies.

4. Portfolio Management

• A) Brand Wise Target vs Achievement.
• B) Sales Trend Analysis
• C) Competitors Information Analysis
• D) Monitoring Ongoing Activities. (MPPL & RSE)

Preferred candidate profile :

• B.Pharm (Equivalent in Marketing will be a plus)
• Minimum 5 to 6 Years experience (in which min 1 to 3years experience require in Pharma Sales)
• The candidate having exposure in General Divisions or Acute Seg will be preferred.
• Market Research and Go-to-Market Strategy skills
• Sales and Product Management skills
• Product Marketing expertise
• Strong analytical and problem-solving abilities
• Excellent communication and interpersonal skills
• Team Management skills.

Perks and benefits: Salary will be suitable & negotiable based on present package & Expectation.

Interested & Eligible candidates may send their profiles in - piyali.basu@mendine.com or WhatsApp - 9674003389