AVP - APAC Sales

Job Description: AVP - APAC Sales

Position Overview:

Maxify Digital is seeking an experienced, results-driven Associate Vice President (AVP) of Sales for the APAC region. This leadership role is pivotal in driving sales strategy, acquiring new logos, expanding existing mid to large-sized client accounts, and establishing long-term growth in the travel, hospitality, aviation (including airlines and airports), and media & entertainment sectors. The AVP will be responsible for owning a $5 million P&L, maintaining a gross margin of 65-70%, and achieving an EBITDA target of 40-45%. This role is a high-impact, quota-carrying leadership position with a clear career path to a senior leadership role within 4-5 years.

Key Responsibilities:

1. Sales Leadership and Strategy:

• Develop and execute a comprehensive sales strategy for the APAC region targeting travel, hospitality, aviation, and media & entertainment sectors.
• Lead account planning, pipeline development, and revenue forecasting activities.
• Collaborate with cross-functional teams (Marketing, Delivery, Customer Success, Product, and Finance) to align on business goals.
• Leverage Salesforce CRM and other technologies to drive sales process efficiency and visibility.
• Establish regional sales goals and define the go-to-market (GTM) strategy, focusing on both hunting (new logos) and farming (existing accounts).

2. New Logo Acquisition:

• Identify and pursue new business opportunities within target verticals.
• Develop relationships with key decision-makers at potential client organizations.
• Lead the end-to-end sales cycle, including prospecting, needs assessment, solution presentation, proposal development, negotiation, and closure.
• Achieve quarterly and annual new logo acquisition targets.

3. Account Farming and Expansion:

• Cultivate long-term relationships with existing clients to identify upsell and cross-sell opportunities.
• Collaborate with Customer Success Managers to ensure high client satisfaction and renewal rates.
• Drive growth within key accounts by positioning new Salesforce solutions and related technology services.

4. Financial and P&L Management:

• Own a P&L of $5 million with accountability for revenue generation, profitability, and margin management.
• Maintain a gross margin of 65-70% and EBITDA target of 40-45%.
• Develop and manage budgets, forecasts, and financial reports for the region.

5. Team Leadership and Development:

• Build, mentor, and lead a high-performing sales team across the APAC region.
• Establish clear performance metrics and accountability structures.
• Foster a culture of continuous learning, collaboration, and customer-centricity.
• Develop succession plans and leadership development programs within the sales organization.

6. Market and Industry Engagement:

• Represent Maxify Digital at industry events, conferences, and client meetings across the APAC region.
• Maintain a deep understanding of market trends, competitive landscape, and emerging technologies.
• Provide thought leadership and industry insights to internal and external stakeholders.

Key Qualifications:

• Bachelors degree in Business, Marketing, or a related field; MBA preferred.
• 12-15 years of experience in technology sales, with at least 5 years in a leadership role within the APAC market.
• Proven track record in selling Salesforce solutions and other enterprise technologies.
• Experience in travel, hospitality, aviation, and media & entertainment industries.
• Strong financial acumen with demonstrated success in managing P&L responsibilities.
• Excellent leadership, communication, and negotiation skills.
• Ability to work in a fast-paced, dynamic environment with a results-oriented mindset.
• Willingness to travel across the APAC region as needed.

Why Join Maxify Digital?

Be part of a rapidly growing, innovative technology company.

Lead transformative initiatives within high-growth industries.

Work in a dynamic, collaborative, and inclusive environment.

Enjoy clear career progression and leadership opportunities.

Access continuous learning and professional development resources.

Application Process:

Interested candidates should submit a detailed resume and a cover letter outlining their relevant experience, leadership achievements, and vision for driving sales growth in the APAC region. Shortlisted candidates will be invited to a multi-stage interview process, including presentations and case studies to assess strategic thinking and problem-solving capabilities.

Equal Opportunity Employer:

Maxify Digital is an equal opportunity employer committed to creating a diverse and inclusive workplace. We encourage applications from individuals of all backgrounds and experiences.