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4.2

based on 7.3k Reviews

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372 Maruti Suzuki Jobs

CDP Specialist

Maruti Suzuki India Limited

 · 

4.2

 based on 7.3k Reviews

2-6 years

Gurgaon / Gurugram

1 vacancy

CDP Specialist

Maruti Suzuki

posted 1mon ago

Job Role Insights

Fixed timing

Key skills for the job

Data Science Adobe Computer Science Business Analytics Social Media Marketing Data Quality

+ 4 more

Job Description

JD for CDP Specialist
As a CDP Specialist, you willbe responsible for building, optimizing, and managing a robust customer data ecosystem to support personalized marketing strategies, analytics, and data-driven decision-making. The role demands technical expertise, and hands-on development skills to implement and maintain the CDP infrastructure.
Responsibilities:
Lead the implementation and configuration of the Customer Data Platform, ensuring proper integration with marketing technologies.
Oversee the collection, organization, and maintenance of customer data within the CDP, ensuring it is accurate, complete, and up-to-date.
Implement data governance protocols to maintain data quality, consistency, and compliance with regulatory standards.
Leverage the CDP to create highly targeted and segmented customer groups based on behaviors, demographics, and past interactions.
Collaborate with marketing teams to ensure the effective use of customer segments for email, social, web, and other marketing channels.
Use and implement ML models on CDP platform to derive actionable insights from customer data stored in the CDP.
Develop predictive analytics models to enhance customer segmentation, improve personalization strategies, and drive dynamic pricing models.
Implement recommendations and personalization in marketing campaigns across email, social media, web, and app channels.
Leverage powered tools to predict customer behaviors, optimize campaigns, and recommend relevant content or products to customers.
Qualifications:
Education:

  • Bachelor s degree in Marketing, Data Science, Computer Science, Business Analytics, or a related field. A Masters degree is a plus.
Experience:

  • 2-6 years of experience working with Customer Data Platforms, AI/ML-driven tools, and marketing technologies.
Technical Skills:

  • Proficiency in CDP platforms such as Adobe Experience Platform, or similar.
  • Strong understanding of AI/ML algorithms, predictive analytics, and ML business models powered.
  • Experience in tools like Python, R, or similar for AI model development.
 

Employment Type: Full Time, Permanent

Read full job description

Prepare for Specialist roles with real interview advice

Top Maruti Suzuki Specialist Interview Questions

Q1. Why we not use 2 stroke engine?
asked in Automobile Engineer interview
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Q2. Demonstrate how will you retain an employee at your dealer's?
asked in Assistant Manager interview
View answers (9)
Q3. What is the difficulties in welding of aluminium.
asked in Graduate Engineer Trainee (Get) interview
View answers (12)
View all 370 questions

What people at Maruti Suzuki are saying

Specialist salary at Maruti Suzuki

reported by 1 employee with 5 years exp.
₹1.8 L/yr - ₹2.3 L/yr
80% less than the average Specialist Salary in India
View more details

What Maruti Suzuki employees are saying about work life

based on 7.3k employees
53%
53%
38%
94%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

Maruti Suzuki Benefits

Job Training
Health Insurance
Soft Skill Training
Free Food
Free Transport
Education Assistance +6 more
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