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Engaged Employer

Maruti Suzuki

Compare

4.2

based on 7.3k Reviews

Video summary

Top Rated Automobile Company - 2024

370 Maruti Suzuki Jobs

CDP Specialist ( MAR )

Maruti Suzuki India Limited

4.2

based on 7.3k Reviews

2-6 years

Gurgaon / Gurugram

1 vacancy

CDP Specialist ( MAR )

Maruti Suzuki

posted 1mon ago

Job Role Insights

Fixed timing

Key skills for the job

Data Science Adobe Business Analytics Social Media Marketing Data Quality ICSE

+ 3 more

Job Description

As a CDP Specialist, you willbe responsible for building, optimizing, and managing a robust customer data ecosystem to support personalized marketing strategies, analytics, and data-driven decision-making. The role demands technical expertise, and hands-on development skills to implement and maintain the CDP infrastructure.

Responsibilities:

Lead the implementation and configuration of the Customer Data Platform, ensuring proper integration with marketing technologies.

Oversee the collection, organization, and maintenance of customer data within the CDP, ensuring it is accurate, complete, and up to date.

Implement data governance protocols to maintain data quality, consistency, and compliance with regulatory standards.

Leverage the CDP to create highly targeted and segmented customer groups based on behaviors, demographics, and past interactions.

Collaborate with marketing teams to ensure the effective use of customer segments for email, social, web, and other marketing channels.

Use and implement ML models on CDP platform to derive actionable insights from customer data stored in the CDP.

Develop predictive analytics models to enhance customer segmentation, improve personalization strategies, and drive dynamic pricing models.

Implement recommendations and personalization in marketing campaigns across email, social media, web, and app channels.

Leverage powered tools to predict customer behaviors, optimize campaigns, and recommend relevant content or products to customers.

Qualifications:

Education:

Bachelor s degree in marketing, Data Science, Computer Science, Business Analytics, or a related field. A master s degree is a plus.

Experience:

2-6 years of experience working with Customer Data Platforms, AI/ML-driven tools, and marketing technologies.

Technical Skills:

Proficiency in CDP platforms such as Adobe Experience Platform, or similar.
Strong understanding of AI/ML algorithms, predictive analytics, and ML business models powered.
Experience in tools like Python, R, or similar for AI model development.

Employment Type: Full Time, Permanent

Read full job description

Prepare for Specialist roles with real interview advice

What people at Maruti Suzuki are saying

Specialist salary at Maruti Suzuki

reported by 1 employee with 5 years exp.

₹1.8 L/yr - ₹2.3 L/yr

80% less than the average Specialist Salary in India

View more details

What Maruti Suzuki employees are saying about work life

based on 7.3k employees

53%

38%

94%

Strict timing

Monday to Saturday

No travel

Day Shift

View more insights

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