B2B Content & Copywriter

About The Role ::Copywriter & Content Writer (B2B & Client Handling).
Position Overview:.
We are seeking a talented and versatile Copywriter & Content Writer with experience in B2B communication and client-focused writing.
From crafting compelling and impactful content to engaging to driving business growth and supporting brand positioning.
A strong grasp of persuasive writing, marketing strategy, and the ability to create tailored content across various platforms..
Key Responsibilities:.
Create and execute comprehensive content strategies tailored to B2B and client-side audiences, aligning with business goals..
Conduct market research to identify audience needs, industry trends, and content gaps..
Develop content calendars and distribution plans for maximum reach and engagement..
Write high-quality content including blogs, white papers, case studies, client proposals, website copy, email campaigns, and social media posts..
Develop messaging frameworks that resonate with B2B buyers and decision-makers across various industries..
Tailor content for different stages of the sales funnel to nurture leads and convert prospects..
Collaborate with the marketing team to craft compelling content for integrated campaigns, including digital ads, landing pages, and thought leadership pieces..
Partner with sales teams to create client-focused materials like presentations, RFP responses, and personalized outreach messages..
Optimize content for search engines to improve visibility and organic traffic..
Analyse content performance using tools like Google Analytics and HubSpot, providing actionable insights to refine strategies..
Work closely with design, product, and sales teams to ensure content aligns with brand guidelines and business objectives..
Manage projects and coordinate with external vendors or freelancers as needed..
Identify opportunities to position the brand as an industry thought leader through innovative content formats, webinars, and long-form assets..
Stay up-to-date on content marketing trends, tools, and best practices to maintain a competitive edge.
Requirements.
Qualifications:.
Minimum of 3-5 years in copywriting, content creation, and strategy for B2B audiences..
Experience in Leadership and Client Handling..
Exceptional writing, editing, and storytelling abilities.
Proficiency in SEO principles and content marketing tools..
Strong understanding of B2B buyer personas, client needs, and marketing funnels..
Bachelors degree in Marketing, Communications, Journalism, English, or a related field (preferred)..
Experience in industries like technology, professional services etc..
Familiarity with marketing platforms such as HubSpot, Marketo, or Salesforce is a plus..
Proven ability to manage multiple projects and meet deadlines in a fast-paced environment..
Knowledge of content distribution channels, including email, social media, and paid advertising..