Developing differentiated GTM and Efficient Rollout
- Develop annual marketing plans for each category & plan the execution. Co-ordinate with team members - Zonal Brand building heads, Central Brand building & BPD team
- Consumer validate the problem statement and the value proposition through qualitative and or quantitative research with customers/ technocreacts/ infleuncers. Distil the CVP into an actional GTM
- Rolling out the GTM across multiple channels. Coordinating with internal and external partners towards timely and rigorous execution.
Developing Distinct & premium Pack design
- Develop exhaustive packaging brief (NPD or Refresh) with the category team
- Secure approval from technical & legal on marketing claims before print proofing the shortlisted pack design (rigid & flexible).
- Roll out the packagaing with desired marketing support BTL & ATL
Driving efficient deployment & measuring effectiveness
- Monitor the spends on BTL and their effectiveness in the market. Provide inputs on effective utilization of the budget, for maximum impact in the market.
- Develop key brand collaterals required for the GTM by coordinating across creative agencies, internal teams and execution vendors (printers, installers etc).
Competition Tracking
- Competition tracking - Monitor competition activities on the ground and media spends for all categories (Tile Adhesives, Waterproofing, Repair, Tile grouts, Powergrouts etc)
- Flash major competition updates to key internal stakeholders.
Leverage digital media to reach, engage & influence customers
- Build annual activation calendar as per agreed annual goals
- Develop insightful content for IHBs & Influencers
- Build website as a destination for curated content
- Pilot new media platforms to communicate/ amplify CVP
- Define KPIs to measure campaign effectiveness & drive effienciency with agency partner
- Scaleup basis campaign impact & budget
Qualifications: MBA
Minimum Experience Level: 3-8 Years
Report to: General Manager
Employment Type: Full Time, Permanent
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