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Capricot Technologies

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3.3

based on 96 Reviews

1 Capricot Technologies Marketing Manager Job

Marketing Manager

CAPRICOT TECHNOLOGIES PRIVATE LIMITED

3.3

based on 96 Reviews

8-10 years

New Delhi, Bangalore / Bengaluru

1 vacancy

Marketing Manager

Capricot Technologies

posted 21d ago

Job Role Insights

Fixed timing

Key skills for the job

Digital Marketing SEO Advertising Marketing Management Leadership Communication Skills

+ 5 more

Job Description

Lead a pioneering team in a dynamic and innovative environment.
Competitive salary and benefits package.
Opportunities for professional growth and development .
Collaborative and supportive work culture .

Position Overview:

We are looking for a strategic and results-driven Marketing Lead from the services industry with experience in handling growth marketing and go-to-market leadership. The ideal candidate will have a strong background in managing multi-channel marketing initiatives autonomously and experience in the AEC industry or similar sectors. This role involves leading marketing efforts for Adobe, Bentley, and Bluebeam products across India, with a focus on brand growth, customer engagement, and driving lead generation.

Brief synopsis of your role and responsibility:

1) Marketing Strategy and Execution
- Develop and implement a comprehensive go-to-market strategy for Adobe, Bentley, and Bluebeam product portfolios.
- Align marketing activities with business objectives to drive growth, brand visibility, and customer acquisition.
2) Channel and Campaign Management
- Plan and manage multi-channel marketing campaigns including social media, webinars, email marketing, paid advertising, telemarketing, and customer success stories.
- Strategize and coordinate events, conferences, webinars, and workshops to engage target audiences and promote product portfolios.
- Execute content marketing initiatives, including case studies, blog posts, and whitepapers that highlight customer success and product impact.
3) Budget and Performance Management
- Manage and optimize the marketing budget, ensuring cost-effective use of resources and maximization of ROI.
- Monitor, analyze, and report on campaign performance, providing insights and recommendations for improvement.
4) Content Creation and Brand Communication
- Oversee the creation of marketing content that effectively communicates the value propositions of Adobe, Bentley, and Bluebeam products.
- Ensure consistent brand messaging and positioning across all touchpoints, tailored to the AEC and services industry.
5) Sales Enablement and Target Achievement
- Work closely with sales teams to support lead generation and conversion efforts, aligning marketing initiatives with sales targets.
- Set and track KPIs, ensuring marketing activities contribute to the overall revenue and growth targets.
6) Industry Knowledge and Market Intelligence
- Stay updated on industry trends, competitor activities, and customer needs specific to the AEC sector.
- Identify new growth opportunities and recommend strategies to address market shifts and evolving customer requirements.

Key Requirements:

Proven track record in growth marketing or go-to-market leadership, particularly within the services or AEC industry.
Demonstrated experience in managing budgets, setting and achieving targets, and executing complex marketing initiatives.
Ability to work autonomously, prioritize effectively, and manage multiple projects in a fast-paced environment.
Strong communication, interpersonal, and leadership skills, with a collaborative approach to working with cross-functional teams.
8-10 years of experience into marketing domain.

Preferred Skills:

Familiarity with graphic design tools (e.g., Adobe Creative Suite), but not mandatory.
Knowledge of SEO best practices and analytics tools.

Remuneration Benefits

Package: Competitive salary and benefits package.
Additional Benefits:
- Medical Insurances (Self / Family), PF, Gratuity
- Reimbursements: SIM, Local Conveyance, Travel

Employment Type: Full Time, Permanent

Read full job description

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