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Schneider Electric

Compare

4.2

based on 3.6k Reviews

1 Schneider Electric Marketing Job

Marketing League Leader

Schneider Electric India Pvt. Ltd.

4.2

based on 3.6k Reviews

4-7 years

Bangalore / Bengaluru

1 vacancy

Marketing League Leader

Schneider Electric

posted 21d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Placement Salesforce Excel Advertising Business Development

+ 15 more

Job Description

a. Pricing: You need to find best pricing point for each region and product in their portfolio and work with pricing managers and regional sales team to make sure it is followed. They will learn to link this with the other 2 Ps to support each other. Prioritization and methodology is expected to find the highest impact areas of improvements. Frequent reporting and tracking is expected.

b. Placement: You are expected to define the GTM, the segments and applications, and regions and countries for your products as necessary. This includes naming. You will then work with the category managers and business development managers in the regions to make sure the GTM strategy is perfected.

c. Promotion : This includes

i. Marketing plan for each of your products (using prioritization and the logic). The marketing plan includes all the activities (videos, posts, Blogs, events, campaigns) relevant to that product. This starts early for new products and should be in place already for existing ones. It includes events or campaigns done by the global team or the regional teams (which you will work with).

ii. Messaging: You are responsible for how we present our products. Building the value proposition and differentiation that supports the margin you are trying to achieve

iii. Thought leadership: Which is related to the marketing plan, were you will utilize the current thought leadership program to amplify the output of your plans.

d. Sustainability: falls under messaging yet an important pillar on its own. You will be the sustainability champion of your products, working with Secure Power sustainability team.

This role is global, and you will work closely with Global and regional teams around the globe to achieve your goals. It requires you to be on frequent launch call and be the marketing voice of the team. Good communication and negotiation skills are crucial for the success in this role. Good excel skills will be helpful to you. Knowledge of Marketing and technical understanding of electrical equipment and B2B environment are also important for your success.

Employment Type: Full Time, Permanent

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