Manager, Panel Data & Analytics

Overview:

The Manager, Panel Data & Analytics is responsible for ensuring the health, quality, and performance of the company s research panel. This role combines panel management with data-driven insights to optimize panel engagement, profiling, and compliance. The ideal candidate is detail-oriented, analytical, and proactive in identifying ways to enhance panel efficiency and respondent experience.

Key Responsibilities:

Panel Management & Profiling

Develop and maintain panel profiling strategies to enhance respondent segmentation and targeting.

Ensure the accuracy, completeness, and consistency of panelist data through validation and enrichment efforts.

Identify opportunities to expand profiling attributes to support evolving research needs.

Panel Health Monitoring & Optimization

Track and analyze key panel health metrics, including response rates, attrition, and engagement trends.

Implement strategies to improve panelist retention and participation.

Collaborate with internal teams to refine strategies and maintain a balanced panel composition.

Data Analytics & Reporting

Analyze panel data to identify trends and provide actionable insights for optimizing panel performance.

Generate regular reports on panel health, profiling gaps, and participation trends.

Support data harmonization efforts across multiple panel assets.

Assist in managing third-party data appends to enrich panelist profiles.

Compliance & Data Security

Ensure panel data collection and management practices align with industry regulations (e.g., GDPR, CCPA) and company policies.

Work with legal and compliance teams to uphold ethical data practices.

Maintain data security measures to safeguard panelist information.

Collaboration & Stakeholder Support

Partner with internal teams to align panel management strategies with business objectives.

Provide guidance on panel feasibility, sampling strategies, and best practices for research studies.

Act as a subject matter expert on panel data, delivering insights that enhance decision-making across the organization.