Conduct market and keyword research to develop content plans
Set SEO performance goals and measure them using KPIs, such as organic traffic, search rankings, search engine visibility, click-through rate, lead and lead journey and revenue
Optimize web content and landing pages using data collected from SEO analysis and research
Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns
Executing link-building activities to ensure quality links from reputable sources.