Digital Marketing Executive

Role & responsibilities

1. Should have Knowledge of Google Ads.

2. Facebook Ads / Instagram Ads

3. My Business

4. SEO

5. SEM

6. WhatsApp Marketing

7. Pin Interest

Candidate should be a Graduate in any field.

Develop and execute digital marketing campaigns to drive customer acquisition, increase brand awareness, and enhance customer engagement.

Collaborate with the marketing team to create and optimize digital marketing strategies aligned with company objectives and target audience.

Manage and optimise paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels to maximize ROI.

Conduct keyword research, perform SEO analysis, and implement SEO best practices to improve organic search rankings and website visibility.

Monitor website analytics and campaign performance using tools like Google Analytics to identify areas for improvement and optimize marketing efforts accordingly.

Utilize social media platforms to engage with customers, build brand loyalty, and drive traffic to the company's website and mobile app.

Collaborate with the creative team to develop compelling content for digital marketing initiatives, including social media posts, blogs, email newsletters, and website copy.

Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices to continuously improve campaign effectiveness and drive innovation.

Assist in the development and execution of email marketing campaigns, including segmentation, automation, and A/B testing to optimize campaign performance.

Monitor and respond to customer reviews and feedback across various online platforms, ensuring a positive brand image and excellent customer experience.

Collaborate with external agencies and vendors, as needed, to support digital marketing initiatives and achieve desired outcomes.

Provide regular reports and insights on digital marketing performance, including key metrics, trends, and recommendations for improvement, to the marketing team and senior management.