Marketing Manager

Summary:
We are seeking a results-driven Marketing Manager with a successful track record in generating leads and developing year-round marketing campaigns. This role is crucial for enhancing our brand visibility, driving enrollment across all programs, particularly our online offerings, and expanding our reach into new markets, including adult education segments. The ideal candidate will have a strong background in lead generation strategies and campaign execution that yields measurable results.

Key Responsibilities:

• Lead Generation: Develop and implement effective lead generation strategies across various channels (SEO, PPC, email marketing, social media) to attract potential customers.
• Campaign Development: Plan, execute, and optimize marketing campaigns throughout the year to maximize engagement and conversion rates.
• Performance Analysis: Monitor and analyze campaign performance metrics to assess effectiveness, making data-driven adjustments to improve results.
• Content Strategy: Collaborate with the content team to create compelling marketing materials that resonate with target audiences and drive interest in our programs.
• Market Research: Conduct market analysis to identify trends, customer needs, and competitive landscape to inform strategic decisions.
• Budget Management: Manage the marketing budget effectively, prioritizing spending to maximize return on investment (ROI) from lead generation efforts.
• Collaboration: Work closely with sales and education teams to align marketing initiatives with business goals and ensure a seamless customer journey.

Qualifications:

• Bachelor s degree in Marketing, Business Administration, or a related field; Master s degree preferred.
• Minimum of 5 years of experience in marketing management or lead generation roles.
• Proven success in developing and executing lead generation campaigns that drive measurable results.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in digital marketing tools and platforms (e.g., CRM systems, Google Analytics).
• Excellent verbal and written communication skills, with the ability to craft persuasive messaging.
• Creative thinker with strong project management skills and attention to detail.