Marketing Executive

Madhya Pradesh Women Poultry Producers Company Pvt. Ltd. (MPWPCL) is incorporated as a producer company under 'Companies Act, 1956' has 17 producer organizations (Cooperative Society/Producer Company) spread over more than 300 villages of 17 districts operating under it, each holding a stake in the producer company. Each of this producer organization is an independent entity involved in providing services like - input supply, production support as well as marketing broiler poultry to its members.

Today, more than 8,000 women poultry producers from exclusively from indigenous communities (tribal & dalit) organized in 17 producers collectives, and they collectively posted sales of more than 425 crores and producers earned more than Rs. 20 crores (FY2022-23). Most importantly all these producers were promoted under mainstream poverty reduction programs. Apart from providing dignified sustainable employment to women farmers, the whole network has employed more than 1000 community youths & 40 professional staffs on various roles to provide technical and management services to the farmers.

Role & responsibilities

• Sales & Marketing of Poultry products such as Live Birds, Processed poultry products, etc. to Wholesalers (WS), Retailers and Institutions.
• Communication of promotional schemes, collecting information about competitors sales and promotion schemes.
• Conducting market survey to assess market potential, estimation of sale of competitors birds & products.
• Updating daily visit report.
• Cold calling & meetings with potential Retailer.
• Responsible for Primary & secondary sales.
• Distributor Handling
• New market Development.
• Marketing mapping & Collect Market data .
• Sales experience in FMCG is preferred.

Preferred candidate profile

• Willing to be located and work in rural blocks of Madhya Pradesh
• Passion to work with poor
• Field visit intermittently
• Should have driving license for two wheeler

Perks and benefits 2-3 Lacs per annuam TA/DA as per the organisation norms