Mad Men Marketing - Executive - Influencer Marketing (1-4 yrs)

Job Summary:

We are looking for a dynamic Influencer Marketing to lead and manage our influencer collaborations, talent relations, and brand partnerships. The ideal candidate will have a deep understanding of influencer trends, social media platforms, and digital marketing strategies, along with strong relationship-building skills to engage and manage content creators.

Key Responsibilities:

- Develop and execute influencer marketing strategies to drive brand awareness and engagement.

- Identify, onboard, and manage relationships with influencers, content creators, and talent across various platforms (Instagram, YouTube, TikTok, etc.).

- Negotiate contracts, pricing, and deliverables with influencers and agencies.

- Collaborate with internal teams to align influencer campaigns with brand goals and marketing objectives.

- Monitor and analyze campaign performance metrics, optimizing strategies based on insights and data.

- Stay updated on industry trends, emerging platforms, and best practices in influencer marketing.

- Build and maintain strong relationships with influencers, agencies, and brand partners.

- Ensure compliance with industry regulations, contracts, and disclosure guidelines.

Key Requirements:

- Proven experience in influencer marketing, talent management, or a related field.

- Strong knowledge of social media platforms, influencer ecosystems, and digital marketing trends.

- Excellent communication, negotiation, and relationship-management skills.

- Data-driven mindset with the ability to analyze campaign performance and optimize strategies.

- Experience using influencer marketing platforms and tools for outreach, campaign management, and reporting.

- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.

Preferred Qualifications:

- Prior experience working with influencer agencies or talent management firms.

- Understanding of paid media and content amplification strategies.

- Creative mindset with an eye for engaging content and brand storytelling.

- Bachelor's degree in Marketing, Communications, Business, or MBA in marketing or a related field.