Copywriter/Content Writer (Sr Executive/AM)

M2K Infrastructure is looking for Copywriter/Content Writer (Sr Executive/AM) to join our dynamic team and embark on a rewarding career journey. Conducting research to understand target audiences, including their needs, interests, and behaviors, and using insights to inform content strategyCreating original, high-quality, and engaging content for various formats, including blog posts, articles, social media posts, email campaigns, and other digital contentOptimizing content for search engines and ensuring that it is consistent with brand tone and style. Collaborating with cross-functional teams, including design, marketing, and product development, to ensure that content supports business goals and integrates with overall marketing strategy. Tracking and analyzing content performance, including engagement, traffic, and leads, and making recommendations for improvement. Ensuring that all content is accurate, appropriate, and aligned with brand guidelines and standards. Excellent writing and editing skills, with a strong portfolio of writing samplesAbility to work under tight deadlines and manage multiple projects simultaneously.