Media Executive

About MG Advertising Pvt. Ltd.

Established in 1996, MG Advertising Pvt. Ltd. is a leading advertising agency specializing in delivering innovative and impactful campaigns for government and PSU clients. With expertise in Out-of-Home (OOH) media, print media, digital media, and event management, we pride ourselves on offering comprehensive advertising solutions tailored to the unique needs of our clients.

Role Overview

We are seeking a skilled Media Executive with 2-5 years of experience to manage and execute print media campaigns for government and PSU clients. The role requires a deep understanding of the print media landscape, DAVP guidelines, and an ability to coordinate seamlessly with clients and vendors.

Key Responsibilities Print Media Campaigns

Develop and execute print media plans in alignment with client objectives and budgets.

Identify appropriate print media outlets for effective reach and visibility.

Ensure on-time release and execution of print advertisements in newspapers, magazines, and other publications.

Client Coordination

Act as the primary liaison for government and PSU clients, understanding their requirements and delivering solutions.

Prepare and present media plans, schedules, and campaign reports.

Maintain compliance with government and PSU advertising protocols.

Vendor and Media Relations

Collaborate with print media vendors and negotiate competitive rates.

Establish and maintain strong relationships with media partners to secure premium placements.

Ensure timely proof of publication (tear sheets) is provided to clients.

Budget and Compliance Management

Monitor and manage campaign budgets, ensuring cost-efficiency.

Ensure adherence to DAVP (Directorate of Advertising & Visual Publicity) guidelines and other statutory regulations.

Performance Analysis

Analyze the impact and ROI of print campaigns to provide insights and recommendations for future campaigns.

Prepare post-campaign evaluations and feedback for internal and client reviews.

Qualifications and Skills

Bachelors degree in Mass Communication, Marketing, Advertising, or a related field.

2-5 years of experience in print media planning and execution, preferably with government and PSU clients.

Comprehensive knowledge of DAVP rates, policies, and procedures.

Strong negotiation, organizational, and time-management skills.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Excellent communication and interpersonal skills for client and team coordination.

Why Join MG Advertising Pvt. Ltd.?

Work with an industry leader specializing in government and PSU campaigns.

Be part of a dynamic and supportive team environment.

Competitive salary package with growth opportunities.