Digital Content Creator - Pharma/Healthcare/Medical Devices (4-7 yrs)

Position Description:

We are seeking a creative and dynamic Digital Content Creator to join our team. In this role, you will create engaging video content, to increase brand awareness, engagement, and follower growth. Your primary focus will be on crafting high-quality reels and visual content that resonates with our audience, captures trends, and effectively communicates our brand message.

Responsibilities:

- Conceptualize and Produce Reels: Develop and execute ideas for Reels that align with current trends and our brand voice, ensuring content is visually appealing and optimised for social media platforms.

- Content Creation: Create visual content to post across social media channels.

- Audience Engagement: Monitor engagement metrics, respond to comments, and interact with followers to build a community around the brand. Aim to create great educational content that will drive maximum engagement.

- Trend Spotting: Keep up with social media trends, platform updates, and competitor strategies to ensure our content remains fresh and relevant.

- Collaborate with Teams: Work with marketing and design teams to align content with overall campaigns and brand objectives.

- Collaborate with Influencers: Identify and collaborate with influencers or content creators to expand reach and amplify brand messaging through co-created content.

- Content Calendar Management: Plan, organise, and maintain a content calendar to ensure timely posting and coordination across social media platforms

- Excellent Communication: Strong written and verbal communication skills for drafting engaging captions, video descriptions, and collaborating with internal teams

- Data Analysis & Reporting: Create detailed weekly, monthly, and annual reports on social media metrics, trends, and campaign performance. Track performance of Reels / videos and other content to optimize future content strategies and improve engagement rate. Utilize insights to refine content strategy and improve engagement

- Podcast Video Production: Plan podcast-style videos to complement the overall content strategy and expand brand reach through engaging audio-visual formats.

- Brand Awareness & Advocacy: Promote our services and highlight success stories, ensuring that our brand is presented positively and professionally to potential clients.

Requirements :

- 4-7 years of experience in social media content creation, in the Pharma/Healthcare/Medical Devices industry with a strong portfolio showcasing work.

- Excellent writing and communication skills with a knack for crafting engaging captions and storytelling.

- Creative, innovative, and able to think outside the box to develop unique content that connects with diverse audiences.

- Proficient in social media platforms, analytics tools, and content creation tools.

- Ability to manage dynamic, high-uncertainty environments and Independent thought leadership with drive to execute.

- Influencing skills, analytical and commercial ability, effective relationship management skills and proven ability to function within a matrix-organization

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law."