19 Liminal Jobs

About the Role: Liminal Custody is seeking a dynamic and strategic Associate Vice President Corporate Communications & Brand Strategy to lead our global communications & brand strategy. This role will be responsible for developing and executing a comprehensive PR and brand strategy to enhance market presence, drive media engagement, and establish Liminal as a trusted leader in the rapidly evolving digital asset ecosystem.

Responsibilities:

Public Relations Strategy & Execution

1. Develop and execute a comprehensive global PR strategy to position liminal as a market leader in Wallet-as-a-Service and digital asset custody.

2. Cultivate strong relationships with global financial, technology, and blockchain media outlets and industry influencers.

3. Manage crisis communications and act as the company's spokesperson when necessary.

4. Monitor and analyze media coverage to measure the effectiveness of PR efforts and adjust strategies as needed.

Brand Building & Positioning

1. Develop and implement a strategic brand positioning framework to differentiate the Liminal Custody in the digital asset and financial services space.

2. Develop and maintain brand guidelines to ensure consistent messaging and visual identity across all channels and markets.

3. Lead brand awareness campaigns, including thought leadership initiatives, industry events, and partnerships.

Thought Leadership :

1. Develop strategic communication platforms for senior executives to engage with the media, analysts, and industry stakeholders.

2. Secure high-profile speaking opportunities and bylined articles in tier-one media outlets.

Content Development:

1. Lead the creation of compelling and insightful content, including press releases, blogs, case studies, and whitepapers.

2. Develop a global storytelling framework that humanizes the brand and showcases the company's impact on the financial ecosystem

Desired Candidate Profile:

1. Bachelor's or Master's degree in Communications, Marketing, Business, or a related field.

2. 12+ years of experience in public relations and brand management, with at least 5 years in the SaaS, fintech, blockchain, or digital asset industry.

3. Proven track record of managing global PR campaigns and building brand presence in international markets.

4. Strong crisis management capabilities and experience handling sensitive communications. Multilingual capabilities are a plus.

5. Established network of media contacts within the fintech, blockchain, and financial services sectors.

6. Data-driven approach to measuring and improving PR and brand performance.

About Liminal:

Liminal is a compliant and insured digital asset custody and wallet infrastructure provider. Launched in April 2021, Liminal Custody is a CCSS Level 3, SOC Type 2, and ISO 27001 & 27701 certified organization. Based in Singapore, Liminal has operations spread across APAC, MENA, and Europe, along with offices in Singapore,Taiwan , India, and UAE. The company has received an initial approval from VARA. Liminal takes pride in supporting businesses with its qualified and insured custody (self and institutional) that enables stress-free safekeeping of digital assets for institutions. It also provides a cutting-edge wallet infrastructure platform that is secure, compliant, and automated and comes with a plug-and-play architecture for faster onboarding of developers, business partners, and government agencies.

Our website - https://www.liminalcustody.com/