Visual Web Developer

Job Title: VWO Engineer

Location: K.R. Mangalam University, Gurugram

Department: Digital Marketing & IT

Job Type: Full-time

Job Summary:

Seeking a VWO Engineer to optimize website performance through A/B testing, CRO, and UX/UI improvementsusing Visual Website Optimizer (VWO).

Key Responsibilities:

• Design, implement, and analyze A/B & multivariate tests using VWO.
• Optimize landing pages for improved conversion rates.
• Track & analyze user behavior via heatmaps and analytics.
• Collaborate with developers, designers, and marketers for test implementation.
• Utilize HTML, CSS, JavaScript for experiment customization.

Required Skills & Qualifications:

• 2-4 years experience in VWO, CRO, and web analytics.
• Proficiency in GTM, GA4, Hotjar, JavaScript, and UX optimization.
• Strong data analysis and problem-solving skills.
• Excellent collaboration and communication abilities.

Preferred Qualifications:

• Experience in AI-based personalization and SQL.
• Background in the education sector is a plus.