Head E-Commerce

Job Purpose :

The Head of E-Commerce will drive the strategic vision, growth, and execution of Kohler's e-commerce business across third-party marketplaces, D2C and all new evolving formats including Quick Commerce. 

Key Responsibilities :

1.    Strategic Leadership
    Develop and implement a comprehensive eCommerce strategy aligned with Kohler’s business objectives which aims to balance our growth objectives and the legacy and premium positioning that Kohler stands for.
    Stay updated on industry trends, emerging technologies, and consumer behavior to maintain a competitive edge.
    Identify growth opportunities across D2C platforms, marketplaces and continuously monitor and evaluate new formats

2.    P&L Management
    Own the eCommerce P&L, including sales, marketing budgets, and operational costs.
    Optimize online sales channels with data-driven insights and performance marketing strategies.
    Implement pricing, promotions, and inventory strategies to maximize sales and profitability.

3.    Operational Management
    Work with the team to oversee end-to-end online customer journey, including site design, navigation, checkout, and post-purchase experience.
    Ensure site performance, including uptime, load speed, and mobile responsiveness.
    Collaborate with IT and digital teams to drive innovations in website functionality and UX.
    Conduct A/B testing to improve conversion rates and optimize the customer experience.

    Ensure planning and high demand accuracy to ensure optimal inventory levels to complement both direct (B2C) and B2B business channels.

4.    Team Leadership
    Build, lead, and mentor a high-performing eCommerce team, including revenue growth, marketing, analytics, UX, and operations professionals.
    Foster cross-functional collaboration with product, marketing, logistics, and customer service teams.

5.    Partnerships & Channel Management
    Manage relationships with third-party marketplaces (e.g., Amazon, Flipkart, Quick Commerce) and authorized sellers including joint business plans, negotiations, new product planning etc to optimize channel performance.
    Ensure Kohler ecommerce business alignment with marketplaces growth strategy and internally work with cross functional teams to build and unlock digital capabilities to support growth. 

6.    Analytics & Reporting
    Develop KPIs to track eCommerce performance and create regular performance reports for leadership team and regular operational reviews to analyze and execute necessary interventions.
    Use data analytics to enhance decision-making and inform strategies for growth and efficiency.

Qualifications :

•    Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
•    10+ years of experience in eCommerce, digital marketing, or online sales leadership roles.
•    Proven track record of driving revenue growth through DTC platforms and third-party marketplaces.
•    Experience of managing both direct and indirect teams and be able to collaborate including with cross-geographic stakeholders.
•    Excellent leadership, analytical, and communication skills.
•    Experience managing P&L and driving ROI-driven marketing initiatives.
•    Familiarity with consumer products, luxury goods, or home improvement industries is a plus.

Why Join Kohler?
Kohler is a global leader in design, innovation, and quality. As the Head of ECommerce, you’ll play a pivotal role in shaping our digital future, delivering exceptional experiences to our customers, and contributing to our legacy of excellence.