Content Writer - Digital Marketing

• Qualification: Graduate/Post Graduate English Hon. or a background in Journalism

• Experience: 3-4 years

• Experience of working with a digital marketing agency

• Understanding of SEO fundamentals

The candidate will be responsible to understand and execute the content writing requirements of
Kestone s Digital Marketing clients. A robust knowledge of diverse content formats, including websites,
blogs, AVs, and social media, is essential. Expertise should also extend to crafting engaging narratives
that resonate with the client s target audiences and requirements.

• Develop engaging and strategic content across various platforms, including website, blog posts,
  social media content, and other collaterals, adhering to the brand tone and messaging.

• Brainstorm digital campaign ideas in accordance with client briefs with the creative, design, and
  development team.

• Implement SEO best practices to enhance content s online visibility, ensuring it ranks effectively on search engines and meets established performance metrics.

• Demonstrate flexibility in writing styles to cater to the unique needs and preferences of different clients, industries, and target audiences.

• Developing quotes and proposals and pitching the same with an intent to win

• Efficiently manage multiple projects and deadlines, ensuring timely delivery of high-quality content that meets or exceeds client expectations.

• Proactively seek and incorporate client feedback into content revisions, demonstrating a commitment to continuous improvement and client satisfaction.

• Work collaboratively with internal teams, including designers and marketers, to ensure cohesive
  and integrated content that aligns with broader marketing objectives.

• Conduct thorough proofreading and editing to maintain the highest standards of quality, accuracy, and consistency in all client deliverables.

• Monitor and analyze the performance of content using relevant metrics, providing insights and recommendations for optimization to meet client goals.

• Graduate/Post Graduate English Hon. or a background in Journalism

• 3-4 years of experience in a similar role (preferably from a digital agency background)

• Creative and innovative blend of mind is a must.