Digital Marketing Executive

Job Summary

We are looking for an experienced Digital Marketing Executive with expertise in SEO, Social Media Management (SMM), Paid Campaigns, and Organic Growth Strategies. The ideal candidate should have a proven track record of executing successful digital marketing campaigns and driving both organic and paid traffic growth.

Key Responsibilities

1. Search Engine Optimization (SEO)
   
• Conduct keyword research and optimize website content, meta tags, and structure for better search engine rankings.
• Implement on-page and off-page SEO strategies to increase organic traffic.
• Perform regular technical SEO audits and recommend improvements.
• Build and execute link-building strategies to improve domain authority.
2. Social Media Management (SMM)
   
• Create, manage, and optimize engaging content across social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Develop and execute social media strategies to grow followers and enhance engagement.
• Monitor social media trends and adjust strategies to stay relevant and competitive.
3. Paid Campaigns
   
• Plan, set up, and manage paid advertising campaigns on Google Ads, Facebook Ads, and other relevant platforms.
• Monitor ad performance, analyze data, and optimize campaigns to achieve maximum ROI.
• Develop retargeting strategies to re-engage website visitors and potential leads.
4. Organic Growth Strategies
   
• Develop and implement strategies to drive organic traffic and conversions through quality content and SEO best practices.
• Collaborate with the content team to create compelling blog posts, infographics, and videos that attract organic leads.
• Use data analytics to refine organic strategies and improve performance.
5. Performance Tracking and Reporting
   
• Use tools like Google Analytics, Search Console, and SEMrush to monitor campaign performance.
• Prepare detailed reports on organic traffic, paid campaigns, and social media performance.
• Provide actionable insights to improve campaign outcomes.
6. Content Collaboration
   
• Work closely with the content team to ensure SEO-friendly and engaging content creation.
• Ensure brand consistency across all digital platforms.
7. Market Research and Competitor Analysis
   
• Stay updated on digital marketing trends and competitor strategies.
• Identify opportunities to enhance marketing efforts through innovative approaches.

Requirements

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: 2 to 4 years in digital marketing, with hands-on experience in SEO, SMM, and paid campaigns.
• Skills:
• Strong understanding of SEO tools (SEMrush, Ahrefs, Moz), Google Ads, and social media platforms.
• Proficiency in Google Analytics, Facebook Ads Manager, and CRM systems.
• Knowledge of WordPress or other CMS platforms is a plus.
• Creative mindset with the ability to think outside the box.
• Soft Skills:
• Excellent communication and collaboration skills.
• Analytical mindset with attention to detail.
• Ability to multitask and meet deadlines.