Performance Marketing Specialist - Skincare (6-8 yrs)

About the Job:

We are looking for a seasoned Performance Marketing Specialist with a proven history of managing high-impact campaigns and delivering excellent ROAS. The role requires at least 6+ years of overall experience, with 2-3 years dedicated to working on skincare brands. The candidate will play a critical role in driving our brand's growth through effective digital advertising strategies on Meta and Google platforms.

Roles and Responsibilities:

- Strategize, manage, and optimize Meta and Google Ad accounts to deliver high ROAS.

- Develop data-driven marketing campaigns tailored to the skincare industry.

- Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.

- Collaborate with creative teams to ensure impactful ad designs and copy aligned with brand messaging.

- Stay updated on the latest digital marketing trends and platform changes.

- Manage budgets efficiently to maximize ad spend performance.

- Generate regular performance reports and present insights to stakeholders.

Skills and Qualifications Required:

- 6+ years of experience in performance marketing, with 2-3 years focused on skincare brands.

- Expertise in managing and optimizing Meta and Google Ad accounts.

- Demonstrated ability to achieve high ROAS through data-driven strategies.

- Excellent communication skills to collaborate across teams and present campaign insights effectively.

- Strong analytical mindset with proficiency in performance analysis tools.

- Immediate joiners are preferred, with a start date of February 1, 2025.