Social Media Marketing Manager

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The ideal candidate for this role must have 5+ years of experience managing social media platforms, particularly in a B2B setting. The individual will oversee analytics to optimize performance, foster community engagement, and collaborate with cross-functional teams to maintain consistent branding.

Key Responsibilities

Develop targeted social media strategies to drive B2B client engagement and lead generation.

Align social media efforts with overall business growth objectives. Plan and execute campaigns to establish brand authority and foster industry partnerships. Utilize LinkedIn and other professional networks to nurture relationships with stakeholders. Track key KPIs like lead conversions, customer acquisition costs and engagement rates. Stay updated on industry trends to position the brand competitively. Identify opportunities for growth through competitor analysis and innovative strategies. Work closely with marketing, sales and leadership teams to ensure consistent branding. Qualifications Bachelor s/Master s degree in Marketing, Communications, or related field. 5+ years of proven experience in social media management (B2B-focused). Expertise in LinkedIn, analytics tools, and digital advertising. Familiarity with SEO, SEM, HubSpot, and Hootsuite is a plus. Knowledge of the maritime or logistics industry is advantageous.