Content Specialist

Founded in 2013, Instantpay is a trailblazer in the digital financial domain, dedicated to equipping businesses of all scales with advanced banking and financial solutions. This dynamic platform integrates banking, payments, collections, expenses, and developer APIs, offering a one-stop solution for modern financial needs.

We are seeking an experienced Content Specialist / Content Writer to join our creative team. The successful candidate will be responsible for creating and designing high-quality visual content for a range of media platforms, including social media, website, and print media. This role will require advanced skills in graphic design, animation, and video editing.

Roles & Responsibilities:

• Assist with an annual and quarterly content calendar including at least one quarterly campaign, among other ongoing necessary written pieces including blogs, press releases, customer success stories, one-pagers, slide presentation copy, and more.
• Research industry-related topics (combining online sources, interviews, and professional studies) for the quarterly content calendar.
• Write all blog articles, e-books, white papers, success stories, press releases, speaking proposals, one-pagers, and more.
• Write clear marketing copy to promote our products/services over website (post-login and pre-login) and other areas.
• Proofread and edit all content before publication and publish.
• Build out strategic copy landing pages and website pages.
• Submit work to the Senior Manager for input, approval, and keywords for SEO.
• Coordinate within team and design teams to illustrate articles.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Working with Product Marketing and Sales, identify customers needs and gaps in our content and recommend new topics.
• Update website content and copy as needed including building landing pages.
• Conduct media outreach when appropriate for public relations article placement.
• Coordinate interview copy for media outlet requests for publication.

Required skills & qualifications:

• Minimum 3 and maximum 5 years of B2B writing experience preferred
• Knowledgeable on the fundamentals of SEO and keyword research
• Knowledge of B2B software space a plus
• Strong knowledge of marketing and analytics tools and content management systems (Word press)
• Strong written and verbal communication skills
• Skilled in writing and editing content with attention to detail and timelines
• Strong prioritization, organization, and project management skills
• Ability to multitask in a fast-paced environment and prioritize deadlines accordingly

Personal attributes:

• The successful candidate must have strong communication and interpersonal skills.
• Excels in a fast-paced, results-oriented environment with the ability to adapt to change quickly.
• A teamwork attitude, willing to take on extra tasks and see them through.
• Acute attention to detail and problem-solving skills are also necessary attributes for the role