Digital Marketing Expert

An SEO and digital marketing professionals job should be to develop and execute effective strategies to increase the online visibility and reach of a companys website or digital assets, and to continuously monitor and optimize these strategies to achieve the best possible results



Responsibilities:
Conducting keyword research and analysis to identify target keywords and phrases that are relevant to the companys products or services


Developing and executing SEO strategies to improve the search engine ranking and visibility of a companys website or digital assets


Analysing website traffic and user behaviour using tools like Google Analytics to identify areas for improvement and opportunities for optimization


Developing and managing paid search and display advertising campaigns on platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads


Developing and managing social media marketing campaigns on platforms such as Facebook, Twitter, LinkedIn, and Instagram


Creating and managing email marketing campaigns to promote company products and services to customers and prospects


Collaborating with content creators and web developers, designers to optimize website content and structure for search engine visibility and user experience


Staying up to date with industry trends and best practices in SEO and digital marketing, and sharing knowledge and insights with team members and stakeholders


Creating reports and presentations that communicate the results and impact of SEO and digital marketing efforts to internal and external stakeholders