Digital Marketing Associate

Role & responsibilities :

• Strategy Development: Design and implement comprehensive digital marketing strategies to increase brand visibility, drive online traffic and conversion.
• SEO and SEM: Technical SEO analysis, optimize website content for search engines and manage Search Engine Marketing (SEM) activities to boost visibility, reach and sales.
• Lead Generation: Increase and meet goals on Lead generation from both Organic and Paid channels (where applicable)
• Data Analysis: Regularly analyze digital marketing metrics, use data to drive marketing decisions, and present reports on campaign performance.
• Social Media Management: Develop and oversee social media strategies, ensuring consistent brand messaging and engagement with the target audience.
• Email Marketing: Create and manage email marketing campaigns, monitor their effectiveness, and adjust based on performance data.
• Budget Management: Allocate and manage the digital marketing budget efficiently, ensuring maximum ROI (where applicable).
• Market Research: Conduct regular market research to stay updated with the latest digital marketing trends and customer preferences.
• Content Management: Oversee the creation, scheduling, and publishing of engaging content across various digital platforms including social media, websites, and email campaigns.

Preferred candidate profile :

• 2+ years of proven experience in digital marketing, with a strong portfolio showcasing successful campaigns.
• Bachelor's degree in Marketing, Communications, CS/IT, or a related field.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics 4, Google Ads, Hubspot, Hootsuite, ahref or SEMRush, etc.).
• Strong understanding of SEO, content marketing, and social media strategies.
• Excellent analytical and project management skills.
• Creative thinker with strong problem-solving abilities.
• Superior communication and team leadership skills.
• Ability to work under pressure and meet tight deadlines.
• Familiarity with web design, WordPress and basic HTML/CSS/JS

* Should be Comfortable in night shift (8:00PM to 5:00AM)