Developing and implementing digital marketing strategies that align with overall business goalsCreating and managing online content, such as website copy, social media posts, and email campaignsAnalyzing and interpreting web traffic data to measure the effectiveness of marketing campaignsUtilizing search engine optimization (SEO) techniques to improve website ranking and visibilityRunning paid advertising campaigns on platforms such as Google AdWords, Facebook Ads, and LinkedIn AdsCollaborating with other departments, such as product development and customer service, to ensure a consistent customer experience.Evaluating and reporting on the success of marketing campaigns, and making data-driven recommendations for future improvements.Strong project management and multitasking abilities