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Case Study
Opening for Digital Marketing Executive Job Location: Digital Marketing Executive (4+ Years of Experience) Position Overview:
We are seeking an experienced Digital Marketing Executive with a minimum of 4 years in managing online marketing campaigns across various digital platforms. The ideal candidate will have hands-on experience in SEO, Social media, PPC, content marketing, and analytics tools, with a proven track record of driving traffic and conversions. This role requires a dynamic professional who can lead campaigns, collaborate with teams, and handle both national and international clients.
Key Responsibilities SEO and Content Optimization:
Develop and implement on-page and off-page SEO strategies to improve organic visibility. Perform keyword research, audits, and competitor analysis to optimize content. Manage link-building activities and monitor algorithm updates.
Social Media Marketing (SMM):
Plan, execute, and manage social media campaigns across platforms like Facebook, LinkedIn, Instagram, and YouTube. Track and analyze campaign performance to optimize engagement and reach.
Paid Campaign Management (PPC):
Handle Google Ads, social media ads, and other PPC campaigns. Optimize campaigns for higher ROI and better audience targeting.
Analytics & Reporting:
Monitor website traffic using tools like Google Analytics (GA4) and Google Search Console. Prepare monthly reports on campaign performance and provide actionable insights.
Technical SEO Skills:
Knowledge of schema markup, HTML/CSS basics, and website performance optimization for better search rankings. Understanding of Core Web Vitals and mobile-first indexing.
Content Strategy & Management:
Ability to develop and manage content calendars aligned with SEO strategies. Experience in using content management systems (CMS) like WordPress.
Collaboration & Coordination:
Work closely with designers, developers, and content teams to ensure alignment across campaigns. Manage client communication for international accounts and present performance reports.
Desired Candidate Profile
Experience: 4+ years in digital marketing roles, preferably in IT or web services. Skills: Strong understanding of SEO, SMM, PPC, and analytics tools (GA4, Search Console, Data Studio, Google Tag Manager). Communication: Excellent verbal and written communication skills. Analytical Mindset: Ability to analyze data and provide actionable strategies. Team Management: Capable of leading small teams and collaborating across departments. Client Handling: Experience in working with international clients and delivering results within deadlines. Adaptability: Up-to-date with the latest trends and algorithm updates in digital marketing. Self-Motivated & Results-Oriented with a passion for continuous learning.
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