HyFun - Manager - Marketing - Tradeshows & Exhibitions (7-10 yrs)

Marketing Manager - Experiential (Trade shows & Exhibitions).

Essential Area of Expertise:

- Should have independently handled international exhibitions like Gulf Food, FoodEx, Wofex, SIAL, Anuga etc and brand tradeshows both in domestic and international markets.

- Experience in FMCG.

Desired Area of Expertise:

- Planning, organizing, and executing all aspects of tradeshows, exhibitions, and events to effectively promote our products and brand.

- Should have worked closely with the sales and marketing teams to ensure successful representation at key industry events that drive brand awareness, lead generation, and engagement with key stakeholders.

Critical/Special Exposure:

- Should have independently handled international exhibitions.

Internal stakeholders:

- Sales: Country Heads.

- Marketing: Brand Team.

External Interface:

- Agency: Design & Execution.

- Vendor: Manpower & Logistics.

- Agency: Exhibition Owners/Correspondents.

Reporting to:

- General Manager - Marketing.

Purpose of the position:

- This position is vital for ensuring that HyFun is strategically represented at industry events both domestic and global, facilitating business growth, and fostering strong relationships with key stakeholders.

- The person is expected to enhance brand visibility, creating impactful customer experiences, and driving lead generation through the effective management of tradeshows, exhibitions, and events.

Roles and Responsibility:

- Event Strategy and Planning: Develop an annual calendar of tradeshows, exhibitions, and events aligned with the overall marketing and business objectives.

- Create tailored event strategies that target specific audience segments and align with brand messaging.

Event Execution and Management:

- Manage end-to-end event execution, including budgeting, venue selection, booth design, logistics, staffing, and vendor management.

- Ensure timely and efficient coordination of event setup, on-site support, and breakdown.

- Coordinate with external vendors, contractors, and agencies to deliver high-quality event experiences.

Brand Activation and Promotion:

- Work closely with the marketing team to create engaging on-site activations, brand experiences, and product demonstrations.

- Collaborate with the design and content teams to ensure that all branding and messaging are consistent with overall brand guidelines.

- Ensure product displays and promotional materials are creatively aligned to attract customers and partners.

Sales Support and Lead Generation:

- Develop strategies for lead capture, follow-up, and reporting after each tradeshow.

- Monitor performance metrics for event ROI, including lead generation, brand exposure, and sales impact.

Vendor and Stakeholder Management:

- Build strong relationships with event organizers, venue managers, booth contractors, and other key stakeholders to ensure smooth execution.

- Negotiate contracts, manage budgets, and ensure compliance with all event-related regulations.

Post-Event Reporting and Analysis:

- Conduct post-event evaluations to assess the effectiveness of each exhibition, identifying key learnings and areas for improvement.

- Provide detailed reports on event ROI, including lead generation, customer feedback, and overall performance.

Experience: 7-10 Years.

Essential Qualification: MBA in Marketing.

Functional Skills:

- Project management skills.

- Communication Skills.

- Creative skills.

- BTL, exhibition.

- Spend management.

- People management & interpersonal skills.