Job purposeThe primary function of the role is to develop and implement compelling advertising strategies that generate high-quality leads. Maintaining the Ad accounts on Google and all social media platforms, and analyzing the results to identify patterns and trends that can help improve the efficiency and usability of the products and services are also regarded as key responsibilities. Duties and responsibilitiesResponsibility:
Prepare online sales funnels, provide landing page ideas, track and understand customer behavior to get online sale/online conversion
Setting up goals and funnels in Google Analytics
Strong knowledge of Google Ads, Meta Ads, Linkedin Marketing, Microsoft Advertising, Google Analytics and industry trends.
Collaborating with cross-functional teams to achieve business objectives
Duties:
Identify target audiences and create highly targeted campaigns that drive quality leads
Manage and optimize display campaigns across multiple devices
Develop strategies to generate leads
Provide regular reports of campaign performance, including insights and recommendations for optimization.
Working closely with all the departments to apply the best strategies
Being up to date with the latest trends of the industry
KPIs: QualificationsEducation: Graduation in marketing or any relevant streams with minimum 50%Skills: Excellent communication skillsCharacteristics: Go getter and leadership abilitiesSkills: