Lead - Business Strategy (2-5 yrs)

Experience: 2-5 years

Growth Strategy & Execution

Your focus is on driving growth without limits-strategically and operationally. This means working closely with Founders to define a clear, scalable growth strategy and then relentlessly executing on it to generate tangible results. Your role is heavily execution-focused, ensuring that every growth initiative, whether it's content, SEO, influencer marketing, or AI-driven growth hacks, is optimized for maximum impact.

Key Responsibilities:

- Growth Strategy Creation & Alignment: Collaborate with the leadership team (founders, product, marketing) to develop a unified, actionable growth strategy. This will lay the foundation for all initiatives.

- End-to-End Execution: Implementing the strategy by actively managing campaigns, content programs, SEO, and influencer collaborations. Execution is where you drive most of the work, ensuring initiatives are aligned with growth objectives.

Content Program Management:

- Work directly with content writers to produce high-quality, engaging, and thought-leadership driven content.

- Collaborate with content distributors to ensure this content reaches target audiences, helping grow followers, impressions, and views on various channels.

- Leverage content to build brand authority and trust with potential customers.

SEO Strategy & Optimization:

- Develop an SEO strategy that positions the company as an authoritative voice in the SaaS space.

- Work with SEO specialists, agencies, and writers to optimize on-page and off-page SEO, driving organic traffic and leads.

- Use data to monitor rankings, traffic, and conversion performance, and continuously refine SEO strategies.

Influencer Marketing Strategy:

- Identify, engage, and collaborate with industry influencers, thought leaders, and relevant content creators to amplify brand reach.

- Coordinate with agencies or freelancers to maximize influencer campaigns and partnerships.

Data-Driven Growth:

- Measure the performance of every initiative using data-whether it's through conversion tracking, A/B testing, engagement metrics, or user feedback.

- Use data insights to optimize campaigns, shift strategies, and ensure resources are being allocated to the most effective initiatives.

- Continuously iterate and refine strategies to scale growth.

Growth Hacking & Best Practices:

- Research and learn from successful B2B SaaS companies to identify innovative, low-cost, and high-impact growth hacks.

- Implement and test unconventional strategies to unlock new avenues for growth.

Leveraging AI for Growth:

- Explore how AI and automation can streamline and scale growth activities-whether it's optimizing content creation, improving targeting for ad campaigns, or automating parts of the customer journey.

- Use AI to analyze user behavior, predict trends, and recommend actions that lead to better customer acquisition and retention.

1. Desire to join a Rocketship at an Early stage and Grow disproportionately

2. Comfort working at an Early Stage start up - Fast pace, Uncertainty

3. Start up experience, ideally in a 0 - 10 journey.

4. Prior Experience in a Strategy, Revenue, Growth or Marketing role at a start-up