Assistant Manager, Performance Marketing

Role & responsibilities

• Manage Performance Marketing Channels

Manage and optimize paid marketing campaigns on platforms such as Google

Ads, Meta Ads, and LinkedIn

Develop and execute performance marketing strategies to achieve business

goals

Define key performance indicators (KPIs) and set performance targets for

marketing campaigns

Ensure campaigns are aligned with overall marketing objectives and brand

guidelines

Allocate and manage the marketing budget effectively to maximize ROI.

Track and report on spending to ensure campaigns remain within budget

Continuously test and optimize campaigns for better performance (e.g., A/B

testing, audience segmentation)

Implement data-driven adjustments to improve conversion rates and reduce

customer acquisition costs

• Manage SEO/ASO Initiatives

Incorporate SEO/ASO best practices to enhance organic search visibility, traffic

and installs

Optimize website content (product pages, categories, blogs) for targeted

keywords and user experience

Monitor website traffic, and analyze key SEO metrics (organic traffic,

conversions, rankings), using tools like Google Analytics, Google Search Console,

Semrush, etc.

Collaborate with the product team to develop SEO-focused pages and features

• Data Analysis and Reporting

Analyze campaign performance data to identify trends, insights, and areas for

improvement

Provide regular performance reports to senior management, highlighting key

metrics and ROI

Utilize Google Analytics for comprehensive tracking and analysis

• Collaboration

Work closely with creative and content teams to develop compelling ad

creatives and messaging

Coordinate with cross-functional teams, such as product, category, growth, and

brand teams, to ensure cohesive campaign execution

• Market Research

Stay updated on the latest digital marketing trends, technologies, and best

practices.

Conduct competitive analysis to identify opportunities and threats in the

market

Preferred candidate profile

• Bachelors degree in Marketing, Business, or a related field
• 3-5 years of performance or digital marketing experience
• Proven experience managing and optimizing campaigns on Google Ads, Meta Ads, and
• other digital platforms
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics,
• Excel/ Google Sheets)
• Excellent understanding of SEO & ASO best practices, including keyword research,
• on-page optimization, link building, and technical SEO
• Strong communication and collaboration skills
• Experience with marketing automation tools and CRM systems is a plus
• Certifications in Google Ads, Facebook Blueprint, or related fields are preferred
• Proficiency in advanced Google Sheets and Looker Studio is an added advantage

Perks and benefits

• Industry competitive salary packages with benefits
• Exposure working with some of the best minds in the industry
• There is no probation period for anyone who works with us at Furlenco
• A positive work atmosphere that encourages collaboration and holistic development
• We provide a comprehensive insurance cover for you and your family