Hindustan Times - Copywriter (1-6 yrs)

As a Copywriter, you will play a crucial role in crafting compelling, engaging, and persuasive content across various platforms. You will collaborate with editors, designers, and marketers to produce high-quality copy that aligns with the brand's voice and resonates with our audience. Your work will involve writing for both digital and print media, including articles, advertisements, social media posts, newsletters, and other marketing materials.

Key Responsibilities:

Content Creation:

- Develop clear, concise, and engaging copy for a variety of platforms including print, online, social media, and email campaigns.

- Write articles, headlines, taglines, and promotional materials that align with the brand's tone and voice.

- Collaborate with the editorial team to create content that meets the editorial standards of Hindustan Times.

Campaign Development:

- Work closely with the marketing and creative teams to conceptualize and develop content for advertising campaigns.

- Translate marketing objectives into captivating and persuasive copy that drives engagement and conversions.

SEO Optimization:

- Integrate SEO best practices into copy to enhance online visibility and search rankings.

- Conduct keyword research and incorporate relevant terms into web content.

Proof Reading:

- Review and edit copy to ensure it is free from grammatical errors, adheres to style guidelines, and maintains a high standard of quality.

- Ensure all content is consistent in terms of style, quality, and tone of voice, and is optimized for search and user experience.

Collaboration:

- Work collaboratively with designers, photographers, and video producers to ensure content is visually appealing and effectively communicates the intended message.

- Coordinate with internal teams to understand project requirements and deliver content that meets objectives.

Market Research:

- Stay up-to-date with industry trends, competitor activities, and audience preferences to ensure content remains relevant and competitive.

- Use insights to continuously refine and improve copy.

Qualifications:

- Bachelor's degree in English, Journalism, Communications, or a related field.

- Proven experience as a copywriter, preferably in the media or advertising industry.

- Strong portfolio of work demonstrating creativity and versatility in writing.

- Excellent command of the English language, with exceptional writing, editing, and proofreading skills.

- Familiarity with SEO principles and digital content strategies.

- Ability to work under tight deadlines and manage multiple projects simultaneously.

- Strong communication skills and ability to collaborate effectively with cross-functional teams.

Preferred Skills:

- Experience with content management systems (CMS) and digital publishing tools.

- Understanding of social media platforms and content strategies.

- Knowledge of analytics tools to measure content performance.

About the Company:

VCCEdge- is a leading capital market deals, directories, and financials data repository which helps facilitate the investment ecosystem in India.

An online subscription-based service, VCCEdge allows users to track detailed information on LPs, IPOs, M&As, venture and listed debt, PE/VC, angel/seed funds and their deals and transactions. The platform also tracks the financial summary of listed as well as unlisted companies. It enables investors and advisors to make informed decisions, manage risk, and achieve market-beating returns.

VCCEdge is part of- Mosaic Digital, a 100% subsidiary of HT Media Limited- and India's leading news, data & research company catering to the growing needs of investors, entrepreneurs, enterprise tech companies, startups, and more. We provide advanced research and insights coupled with credible journalism and innovative brand solutions that move markets, helps our partners and users- make informed critical decisions and powers top companies and careers.

For more information visit our website- https://www.mosaicdigital.com/#vccedge