An Account Director, Area Sales Office (ASO) will manage and grow the highest value and largest potential Meetings, Incentives, Conferences, and Exhibitions (MICE) accounts for ASO - India. The role will be based in Delhi. You will look after these MICE accounts on a local, national, international and global basis, where relevant and be accountable for the performance of selected MICE accounts across these various regions. You will create and communicate the MICE account strategies to drive increased market share and demonstrate value to both internal and external customers.
Accountable for the performance of key and strategic MICE accounts
Proactively manage the team and relationships with customers, as well as internal stakeholders such as VPs, GMs, Commercial Directors, and Hotel Managers
Create and communicate the MICE account strategies to drive increased and unfair share
Responsible for the implementation and execution of various projects that will drive unfair share
Be owner agnostic
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
Planning Activities
Develop MICE account management which increases Hilton s market power and matches the way customers choose to buy
Develop the right account plans and strategies focusing on shifting unfair share
Develop plans to implement long-term goals for MICE business that are the basis for short-term goals and annual operational planning
Determine the segments within the MICE accounts that provide the greater opportunities
Develop powerful personal relationships with decision makers and influencers within the top MICE accounts
Actively seek out new sources of business from existing / new MICE accounts
Develop objectives that are aligned with the business
Develop Hilton best practice to ensure accurate and up-to-date customer account information is kept
Organizing Activities
Execute strategic MICE account development plans and support communication of key messages internally and externally
Implement plans to ensure overall strategic direction of the MICE account base and support Hilton s revenue strategies
Plan and direct assignment of tasks ensuring optimum effectiveness and use of resources
Monitor and review the impact of marketing initiatives on the MICE account strategy
Organize quarterly business reviews with key MICE accounts and discuss performance and corrective actions where needed
Network with sub MICE account handlers and global leads where relevant
Provide accurate management reports to review account performance and communicate future plans
Directing Activities
Direct development and administration of team (where applicable)
Provide direction to team members (where applicable) and establish work priorities to achieve management objectives for those accounts managed by incumbents
Execute organisational directives and encourage achievement of goals through motivation, communication, and leadership
Implement account specific marketing initiatives to help drive the business
Direct marketing activity to underpin the MICE account strategies and deliver increased customer / market share
Controlling Activities
Contribute towards development and administration of team activities
Direct and implement proper controls and systems to ensure team achieves objectives
Assess actual performance to ensure success and takes corrective actions
Establish and enforce policies and procedures to improve overall operations
Work within approved budgets and adjusts activities and expenses to ensure optimal financial results
Ensure information relating to customer requirements, interests and marketing activities is kept up to date through the use of relevant Hilton procedures
Review customer base to determine new opportunities for account penetration
Supportive Functions
Communicate regularly with hotels to ensure productive and effective meetings are established and customer information cross-referenced and to ensure relevant hotels are well aware of the customer value when dealing with a tender coming from a specific customer
Support sales weeks and blitzes
Support joint calls for colleagues visiting
Organize familiarization trips and support the hotels with client attendance
Host calls for the key hotels to support with conversion
Additional task may be required
WHY YOU LL BE A GREAT FIT
You have these minimum qualifications:
Bachelor s degree (BA / BS)
Strong in account management, budget development, persuading and influencing skills