HighLevel - Associate Product Manager - Email System - Deliverability (2-5 yrs)

Associate Product Manager | Email System - Deliverability

Responsibilities:

- Manage email infrastructure effectively.

- Help clients improve inbox placement rates and maximize email ROI.

- Investigate and resolve deliverability issues, including bounces, spam complaints, and blacklisting.

- Build and maintain strong relationships with ISPs and email providers for optimal inbox placement.

- Ensure compliance with email laws and regulations (e.g., CAN-SPAM, GDPR).

- Keep the platform updated on email marketing best practices and regulations.

- Conduct audits and reviews of email-sending practices.

Perfect Fit

- A minimum of 3 years of work experience in a data-driven email deliverability role.

- Identifying and resolving deliverability issues requires a methodical approach to troubleshooting and a knack for critical thinking.

- Familiarity with DNS & authentication protocols (e.g., DKIM, SPF, DMARC).

- Ability to run and analyze email deliverability reports and make data-driven recommendations.

- Experience with ESPs like Mailgun, SendGrid, and third-party deliverability vendors, like Return Path/Validity and 250OK.

- Working knowledge of DNS record types, Google Postmaster & SNDS.

- Understanding of bounce handling and categorization.

- Experience in communicating with ISP abuse desks and email blocklist providers for preemptive and reactive mitigations.

- A grasp of how email servers and ISPs operate, including the nuances of IP warming and reputation management.

- A thorough understanding of email-related laws and regulations, such as -CAN-SPAM, GDPR, and CCPA, is essential for ensuring that campaigns are legally compliant.

- Ability to document troubleshooting and problem-resolution steps.