Automation Sales Engineer

Role & responsibilities

Identify and target new business opportunities across industries

that use automotive, aerospace, metalworking, etc.

• Build, nurture, and maintain long-term relationships with

customers, distributors, and channel partners.

• Provide regular sales forecasts and pipeline reports to

management.

• Conduct market research to identify trends, competitor activity,

and new product demands.

• Stay up-to-date with the latest developments in Automation

components.

• Offer technical consultations to customers regarding

Automation parts, their compatibility, and their application.

• Conduct product demonstrations and provide training for

customers, if required.

• Collaborate with the technical and engineering teams to offer

tailored solutions to clients.

• Meet with customers regularly to assess their needs,

understand their pain points, and provide effective solutions.

• Assist clients with troubleshooting and resolving product

related issues in a timely manner.

• Negotiate contracts and pricing with clients while maintaining

the companys margins and profitability.

• Manage accounts to ensure repeat business and customer

loyalty.

• Identify new market segments and regions for the sale of

Automation parts.

• Plan and execute sales campaigns targeting various industries

across Pan India.

• Work closely with the marketing team to generate leads and

develop promotional activities.

• Prepare and maintain accurate sales reports, proposals, and

quotations.

• Track sales performance and meet monthly, quarterly, and

annual sales targets.

• Submit detailed feedback to management on customer needs,

competitor activity, and market conditions.

Requisite Skills:

• ITI, Diploma, Electrical Engineer, Automation Engineering

• Electrical Electronics instrumental & control mechanical or

related field.

• In-depth knowledge of automation systems, robotics, PLC

programming, machine control systems, and industrial

networking.

• Strong interpersonal, negotiation, and presentation skills to sell

complex, high-value systems.

• Minimum of 3-5 years of experience in sales of Automation

parts or related industrial products.

• Experience in B2B sales, specifically in a technical field or

manufacturing sector.

• Proven track record of successfully selling complex machinery,

parts, or equipment.

• Ability to read and interpret technical drawings, schematics,

and specifications.

• Capable of managing multiple projects, deadlines, and

customer expectations simultaneously.

• Strong sales acumen with the ability to drive new business and

close deals effectively.

• Excellent communication, negotiation, and presentation skills.

• Ability to build rapport with clients and understand their unique

needs.

• Willingness to travel extensively across India to meet

customers, attend industry events, and grow the business.

• Understanding of the specific industry needs automotive,