Digital Marketing Executive

Roles and Responsibilities

• Develop and execute digital marketing strategies across various platforms, including Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and landing pages.
  
• Create engaging content for social media channels to increase brand awareness and drive website traffic.
  
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
  
• Analyze campaign performance using analytics tools like Google Analytics to optimize future campaigns.
  
• Collaborate with cross-functional teams to ensure alignment on marketing goals and objectives.
  

Desired Candidate Profile

• 1-2 years of experience in digital marketing or a related field.
  
• Strong understanding of digital marketing principles, including SEO, PPC (pay-per-click), email marketing, and social media marketing.
  
• Proficiency in creating high-quality content for various formats (blog posts, articles, videos).
  
• Experience with graphic design software such as Canva or Adobe Creative Suite is an added advantage.