Senior Associate Business Analyst

About us: Head Digital Works Private Limited is self-funded and profitable growth stage company and prides itself as being one of the few consistently profitable enterprises in the technology start-up ecosystem with a 50% YoY growth rate.

What started out as an online rummy only business, Head Digital Works today is a global group with media and technology interests with fantasy sports, social gaming and cricket.com in its portfolio.

Our businesses: With a current user base of over 50 million users across multiple products, Head Digital Works continues to develop games, content and online services to provide best-in-class entertainment at a user's fingertips.

A23 (Gaming) The pioneer of online skilled based gaming in India, A23 is the group's marquee real-money business.

Over 30 million registered players have reposed their trust in the brand for more than a decade which has delivered over 8 years of profitability to Head Digital Works.

Cricket.com We are aggressively developing a fan centric cricket platform at the intersection of big data, simplified design and gamification.

Position Overview.

Business Analyst will play a pivotal role in optimizing customer acquisition strategies and ensuring the long-term success of our organization.

This individual will work closely with cross-functional teams to analyse data, identify trends, and develop actionable recommendations to drive customer acquisition, retention and loyalty initiatives.

Responsibilities.

Data Analysis:.

Utilize various data sources to analyse customer behaviour, transactional data, and other relevant metrics.

Identify patterns, trends, and anomalies in data to uncover insights into customer retention and attrition.

Reporting and Visualization:.

Create and maintain regular reports and dashboards to monitor key acquisition & retention metrics.

Visualize data effectively to communicate insights to stakeholders.

Customer Segmentation:.

Segment customers based on their behaviour, preferences, and demographics to tailor retention strategies.

Collaborate with analytics and product teams to develop targeted campaigns and offers.

Predictive Modelling:.

Build predictive models to forecast customer retention and attrition rates.

Use predictive analytics to identify at-risk customers and recommend proactive measures.

Collaboration:.

Work closely with the Retention Team, Customer Support and Product Development teams to align strategies and goals.

Collaborate on the development of acquisition & retention initiatives and campaigns.

Continuous Improvement:.

Stay updated on industry best practices and emerging trends in customer acquisition & retention.

Continuously improve analytical processes and methodologies to enhance the effectiveness of acquisition & retention strategies.

Responsibilities.

Bachelor's degree in Business, Statistics, Economics, or a related field.

Master's degree preferred.

Proven experience as a Business Analyst or Data Analyst with a focus on customer retention.

Proficiency in data analysis tools and languages (e g, SQL, Python, R, Excel).

Strong analytical and problem-solving skills.

Experience with data visualization tools (e g, Tableau, Power BI) is a plus.

Knowledge of customer segmentation and predictive modelling techniques.

Excellent communication and presentation skills.

Ability to work independently and collaboratively in a fast-paced environment.

Strong attention to detail and the ability to meet deadlines.

Why Join Us:.

Pioneering Legacy: Join a leading company in the real money gaming industry with an 18-year history.

For the past decade, we have consistently achieved net profitability, boasting an average annual profit growth of 30%.

Collaborative Innovation: Work in an environment that values creativity, collaboration, and excellence.

Career Growth: Enjoy opportunities for career advancement and professional development in our rapidly expanding company.